Under Art Direction of © Noblet Design Group

 

Client : Inches-A-Weigh is a weight loss center geared towards women based on a
3-phase program.

Project : To create a website to represent their company. To design three consecutive billboards that would be put up in time for the summer and help encourage women to join. These billboards had to include a tape measure. Also to come up with a series of the 3 catch phrases that would go on the billboards, keeping in mind that the target audience is women 35-55.

"Your beach body is Inches-A-Weigh"
"Your sleeveless summer is Inches-A-Weigh"
"Your dancing legs are Inches-A-Weigh"