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Pets Will Be Pets
Role
Creative Director
Tools
Adobe Firefly (Ai animation)
Led creative for the Pets Will Be Pets integrated campaign. This was centered on relatable, laughable and emotional micro-stories about the silly pets we share our lives with, each giving pet owners and veterinary practices a clear reason why CareCredit is a must-have. The work spanned paid social/digital, email, print, OOH including a Sunset Blvd. digital billboard and branded Lyft wraps, and culminated in the PWBP Fest – a 400 person influencer event at DOG PPL in Santa Monica.
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