Vision Expo Trade Show

Led creative for CareCredit's presence at Vision Expo 2026, the largest optometric trade show in the US. We developed an "A New Vision is Taking Shape" campaign built around a custom Etch-a-Sketch booth concept, a playful nod to the newest Toy Story release and the magic of Orlando. Assets included the booth design, an interactive etch-a-sketch style monitor display, pre/post show marketing materials, and giveaways, all driving optometrist engagement with CareCredit's financing offering.