Tyson Crafted Creations

Under the direction of Midan Marketing, Tyson sought to develop a sub-brand of seasoned and marinated products, including beef, pork, and chicken, featuring 14 distinct flavors. The goal was to create a fresh, new brand identity while maintaining alignment with the Tyson name. My work included logo development, label and packaging design, case divider design, sell sheets, B2B online ads, as well as a landing page and web design.