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Savor Charlotte

Role

Creative Direction, Lead Designer

The launch of Savor Charlotte was an initiative to spotlight the city’s culinary artists and define its unique flavor. Designed to offer a range of exclusive experiences, it included immersive opportunities with culinary tastemakers, themed dinners, and specially curated menu items. My role involved creating a cobranded logo that seamlessly aligned with the Charlotte brand, alongside developing the overall branding. Additional team projects included designing social media graphics, digital billboards, magazine ads, and promotional products.

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