Urban Skin Rx Packaging
Mission: to recognize, represent and advocate for accessible clinical skincare for diverse skin tones with the greater goal to create a world in which we can all feel beautiful, confident and empowered by the skin we're in.
The following represent the work done while working as a Packaging Art Director on the Urban Skin Rx team - bringing to life all things print, packaging, re-packaging, production, and retail. This first project was a huge undertaking of the redesigning for the Pro Strength Collection. This prestigious collection needed a new, modern refresh for the initial launch inside of Ulta stores nationwide. Responsibilities included conceptual design for components and unit cartons, rendering design, comp creation and management, internal review and approvals, printing & pre production sampling, product testing, color management, photography art direction and various marketing materials for retailers.