Equitable brand campaigns

Long Term Care Campaign Concept - creative concept for the bi-annual LTC campaign, whose goal was to increase awareness of Equitable's newly elevated LTC and bring it back to its market-leading position by targeting advisors who sell LTCSR. This "Choices" concept focused on how a fulfilling life can mean something different for everyone and how Equitable's LTC lets advisors clients choose how they want to use their money. So, I created a Game of Choices concept that included HTML design, promo items, and a board game that would be sent to branches as an office takeover. Projects included design brief, mood boards, concept boards, presenting to internal and external teams, deck creation, and collaboration with internal marketing and copywriting teams.

 

 

National Sales Meeting Campaign - (IC Team) Collaboration to create cohesive event signage for the 2020 Equitable National Sales Meeting in Boca Raton, Florida. 

 

 

Innovation Day Campaign - Lead designer in charge of planning and implementing the first annual Innovation Day for Equitable. Responsibilities included creating the design brief, setting up kick off call, collaborating with internal marketing team and copywriters, creating a rollout schedule, illustrating HTML email designs and Innovation Day event planning.