Kiss the Canvas Fundraising logo & poster

This project was a fundraising campaign for Regina Palliative Care, in which women from different corporate backgrounds train to compete in a boxing event. The money raised makes a significant impact on those who are at the end of their life journey and others who are experiencing painful grief. The campaign deliverables included name creation, logo, poster, and website. Our team collaboratively came up with the phrase "Kiss the Canvas" which led to the idea of having the imagery needing to be sexy but edgy. Posters were hung around the city in graffiti style to attract the public.